Constellation Agency Named Digital Agency of Record for Foodtown Stores
NEW YORK (April 9, 2019) - Constellation Agency, a leader in digital advertising and marketing technology, has been named the first Digital Agency of Record for Foodtown Stores, part of the independent supermarket cooperative Allegiance Retail Services.
Allegiance Retail Services Chief Marketing Officer, Donna Zambo said, “Digital channels have an expanding role in today’s meal planning and grocery shopping. Recognizing this, we are partnering with Constellation Agency to ensure that Allegiance and Foodtown are able to meet these needs now and into the future.”
Diana Lee, Co-Founder and CEO of Constellation said, “Our team has deep experience at the corporate and franchise level, providing the most advanced digital technology and creative execution. We are proud to partner with Allegiance’s Foodtown stores in developing impactful digital marketing strategies that provide brand support while also driving traffic at the local store level.”
Constellation is a digital technology company specializing in providing cutting edge solutions to marketing challenges. Constellation's New York City-based team utilizes the latest marketing technology and insights to develop valuable digital marketing strategies and deliver the most engaging ads to target audiences. Constellation also specializes in multicultural advertising and is a leader in running in-language advertising campaigns.
Allegiance Retail Services, LLC is a retailer owned coop, headquartered in Iselin, New Jersey that supports a number of independent supermarkets including over 80 Foodtown and Super Foodtown Food Stores in New York, New Jersey and Pennsylvania. Allegiance positions its membership for success by providing them with marketing, advertising, technological and merchandising support, as well as a full line of Foodtown private label products.